Rice Bran Oil Market Insights, Size, Share & Outlook to 2035
Rice Bran Oil Market size is estimated to increase from USD 5.15 billion in 2025 to USD 7.48 billion by 2035, supported by a CAGR exceeding 3.8% during 2026-2035. In 2026, revenues are forecast to reach USD 5.32 billion.
Growth Drivers & Challenge
The rice bran oil market is witnessing steady growth primarily driven by increasing consumer awareness about healthy edible oils and the rising prevalence of lifestyle-related disorders such as obesity, cardiovascular diseases, and diabetes. Rice bran oil is widely recognized for its balanced fatty acid profile, containing a high proportion of monounsaturated and polyunsaturated fats along with natural antioxidants like oryzanol, tocopherols, and phytosterols. These components contribute to cholesterol reduction, improved heart health, and enhanced immunity, which makes rice bran oil a preferred choice among health-conscious consumers. Additionally, the growing trend of preventive healthcare and the shift from traditional saturated oils toward functional and nutritionally enriched cooking oils are significantly boosting the adoption of rice bran oil in both household and commercial food applications. The expanding middle-class population, particularly in emerging economies, and increasing disposable incomes are further supporting the demand for premium edible oils, including rice bran oil.
Another major growth driver is the rising application of rice bran oil in the food processing and HoReCa sectors. Due to its high smoke point, mild flavor, and stability at high temperatures, rice bran oil is extensively used for deep frying, baking, and sautéing. Food manufacturers and quick-service restaurants prefer rice bran oil as it enhances the shelf life of processed foods while maintaining taste and nutritional value. Moreover, the growing demand for packaged and ready-to-eat food products is indirectly fueling the consumption of rice bran oil as a key ingredient in processed food formulations. In addition to food applications, the cosmetic and personal care industry is also contributing to market growth, as rice bran oil is increasingly used in skincare and haircare products owing to its moisturizing, anti-aging, and antioxidant properties.
Despite strong growth prospects, one of the key challenges faced by the rice bran oil market is the limited awareness and higher production cost compared to conventional edible oils. The extraction of rice bran oil requires advanced refining processes to prevent oxidation and rancidity, which increases overall production costs. This often results in higher retail prices, making rice bran oil less affordable for price-sensitive consumers in developing regions. Furthermore, the availability of cheaper substitutes such as palm oil, soybean oil, and sunflower oil creates intense competition and limits the penetration of rice bran oil in mass markets. Inconsistent supply of quality rice bran, influenced by seasonal variations and agricultural practices, also poses a challenge for manufacturers in maintaining stable production and pricing.
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Regional Analysis
North America represents a growing market for rice bran oil, driven by rising health awareness and increasing demand for functional and organic food products. Consumers in this region are actively seeking alternatives to traditional cooking oils due to concerns over cholesterol, trans fats, and cardiovascular health. The presence of well-established food processing industries and strong distribution networks further supports the market growth. Additionally, the increasing popularity of Asian cuisine and plant-based diets in the United States and Canada has contributed to the adoption of rice bran oil in restaurants and households. The cosmetic and nutraceutical sectors are also creating new opportunities, as rice bran oil is being incorporated into dietary supplements and skincare formulations due to its natural antioxidant properties.
Europe is another significant market, supported by strict food quality regulations and growing consumer preference for clean-label and sustainable products. The European population is increasingly inclined toward healthy eating habits, which is driving the demand for premium edible oils with functional benefits. Rice bran oil is gaining popularity as a heart-friendly oil, particularly in countries such as Germany, the UK, France, and Italy, where lifestyle diseases are on the rise. Furthermore, the strong presence of cosmetic and pharmaceutical industries in Europe is boosting the non-food applications of rice bran oil. The emphasis on natural and plant-based ingredients in personal care products aligns well with the properties of rice bran oil, making it a valuable ingredient for manufacturers in the region.
Asia Pacific dominates the global rice bran oil market due to high rice production, large consumer base, and strong cultural acceptance of rice-based products. Countries such as India, China, Japan, Thailand, and Indonesia are major contributors, as rice bran oil is traditionally used and widely available. Rapid urbanization, rising disposable incomes, and increasing awareness of healthy cooking oils are driving market growth in this region. Government initiatives promoting healthier dietary practices and the expansion of organized retail sectors are further supporting market penetration. Additionally, the presence of numerous domestic manufacturers and abundant availability of raw materials make Asia Pacific a cost-effective production hub, strengthening its position as the leading regional market.
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Segmentation Analysis
By type, the rice bran oil market is segmented into refined rice bran oil and crude rice bran oil, with refined rice bran oil holding the dominant share. Refined rice bran oil is extensively used for edible purposes as it undergoes processes that remove impurities, odor, and color while retaining nutritional components such as oryzanol and vitamin E. This type is preferred by consumers due to its improved taste, longer shelf life, and suitability for high-temperature cooking. On the other hand, crude rice bran oil is mainly used for industrial applications, including biodiesel production and as a raw material in certain cosmetic formulations. Although crude oil has limited direct consumer usage, it plays an important role in downstream processing industries, contributing to overall market demand.
In terms of application, the food segment accounts for the largest share of the rice bran oil market, driven by its extensive use in household cooking, food processing, and food service industries. Rice bran oil is widely used for frying snacks, preparing processed foods, and cooking meals due to its high smoke point and neutral flavor. The cosmetic and personal care segment is also experiencing notable growth, as rice bran oil is increasingly used in creams, lotions, soaps, and hair products because of its emollient and antioxidant properties. Additionally, the pharmaceutical and nutraceutical segment is emerging as a promising area, where rice bran oil is utilized in dietary supplements and functional formulations aimed at improving heart health and reducing cholesterol levels.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and specialty stores. Supermarkets and hypermarkets dominate the distribution landscape due to their wide product availability, strong brand presence, and consumer trust. These retail formats offer multiple brands and packaging options, making it easier for consumers to compare and choose rice bran oil products. Online retail is witnessing rapid growth, driven by increasing internet penetration, convenience of home delivery, and availability of discounts and subscription models. Specialty stores, including health food shops and organic stores, are also gaining traction, as they cater to niche consumers seeking premium and health-focused edible oil products.
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